Project Two:
Typographical Animation (otherwise known as the Kinetic Typography Project.)
Designers must create a typographic animation using the audio from another resource and following that audio with interesting type (typefaces) in motion. You can create literal images only with type and no illustrations, photographs, video or video still can be used in this project. The majority of this project should be typography. You can also include dingbats,images but keep them at a minimum.
The entire length of this animated project should be no shorter than 1 minute in length.
Audio can come from sources the designer chooses and the subject matter is also up to the designer.
The key to a successful typographical animation is to allow the choice of your audio to be dramatic, comedic, startling,
smart and clever. That choice in the beginning sets up the entire success of the project when it comes to also visually following that
audio. Allow the typographical imagery to change scale and even color or typefaces that might further examine the content of the
audio. Think about changing the perspective of the typeface as it moves across the screen. Let the typeface move slowly or fast or fly in from behind the viewer or appear suddenly on the screen.
Storyboard: You might wish to create a storyboard first to organize your thoughts prior to beginning the project.
The software that is most commonly used in this project is After Effects.
Everyone will have ample time to learn the software that will be needed for this project. There will be demonstrations in class by others who are competent in this type of moving typographical project.
There are also tutorials on Lynda.com as well as classes at The Digital Aquarium at GSU to name a few resources.
DISCLAIMER:
Please be aware that these animations will be shown in class and at other venues and should not be offensive to intended viewers.
These will probably end up in your portfolio or on-line blogs and you do not want to create controversy even before you graduate or get hired. Don’t always go for shock value. Stay focused on where you want to end up at the end of this undergraduate work.
3 Weeks total time for project.
Chris Silich created this very professional kinetic typography piece for this class in 2008 and it still holds up to scrutiny. I believe it is the project that secured Chris his current job at Primal Screen. www.primalscreen.com
Below is very theatrical and well executed project by Chris Silich:
Other Examples:
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