courtesy: Ty Mattson, principle at Mattson Creative/Showtime.
The Weekend Movie/Series Assignment: The Teaser Poster
Choosing one or two of the films/series listed below, you need to create a promotional poster that will introduce or remind the audience that the film/series is forthcoming.
A Teaser Poster.
Historically, the Teaser Poster is considered the first blush of many new films as well as teasing the upcoming season for the network. This type of advertising design can introduce the film/series to the novice or re-introduce the film/series to an avid fan who is familiar with the program. It will be your choice to do either (or both) as you work towards the genre of the film/series and how you portray it to the audience.
SIZE: Printed versions will be 12”x18” mounted. You can use any paper stock you wish as long as it is in keeping with your concept for the overall look and feel of the film/series. You will also post these versions on your individual blogs.
CONCEPT:Your concepts must visually communicate an idea about the film/series you are selecting; it can center around the entirety of the show/series or it can be about some episodic event from the show/series or even around the characters if you wish.
The name of the film/series must be on the poster design. You can remake the logo or embellish on the existing logo or simply use their original logo. It is your choice. You can also use the names of those in the film/series or the director’s name or some quote from the film/series...but you visual message must be strong and the design of your poster design must be in context with the era/time period/aesthetics of the film.
It can be all type or image and type. I encourage you greatly to use 2D shapes/flat shapes and surfaces but you can build a three-dimensional image using those shapes. No airbrushing. No filters. No drop shadows. Think Saul Bass.
The poster designs must be rich in imagery and in typography and should familiarize the viewer with the concept of the film/series. Drama/Comedy/Action/Musical should someone be emphasized so the viewer knows what the film/series celebrates. Additional text may be used if your concept calls for such.
You must also include the film/network official logo somewhere on your poster design.
You can also use time/place/date/new series/marathon/special night/ any words that might advertise your concept.
Think Methane Studios. Think Post Modern. Think Modern. Think Texture.
Quick, High concept poster designs that truly allow the viewer to take in all the essence of the film/series very quickly. You should prepare to visually tease the film/series with each design you create. Suggest, don’t give away the entire season or film. Make people want to watch or pay to get into the theater.
Choose from one of the following Films/TV Series:
Mad Men: Season 5
The Walking Dead: Season 2
Dexter: Season 6
True Blood: Season 4
Weeds: Season 7
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