CRN # 12331
MW Arts & Humanities CMC Lab 460
3 Credit Hours
www.graphicdesign4400.blogspot.com
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Stan Anderson
Associate Professor, Graphic Design
Office: 362 A&H Bldg
Phone: 404-413-5234
Email: stananderson@gsu.edu
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Stan Anderson schedule for Spring 2011:
Monday & Wednesday
11-1:50p – GrD4400-Graphic Design for Film & Television, CRN 12331 (Juniors/Majors) - CMC 460 Lab
2:30-5:20p – GrD8500-Directed Study, CRN 18185 (Graduate Students) - CMC 460 Lab
5:30-8:20p – GrD3200-Intermediate Graphic Design, CRN 12062 (Sophomores) - 468 Lab
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Course Description from GSU Catalogue:
Design for Film and Television. Prerequisites: GrD 3200 with grade of C or higher, and consent of graphic design coordinator or instructor. Design of motion graphics for film and broadcast applications; traditional and digital presentation techniques; demonstrations and/or practical experience on various broadcast and film systems; professional practices; contemporary use of typography and digital systems including audio. Lab Fee: $20.00.
Course Description:
For all practical intent and purposes, this class will serve as a Design/Film/Video Studio. The Instructor will serve as Art Director
and each of you will be part of a large creative team whose sole purpose to conceptualize and create work applicable to the
clients we will be working with throughout the semester. It will involve creating design for film and broadcast applications; tradition and practical presentation techniques applicable; demonstrations and /or practical experience with various broadcast and film practices, contemporary use of typography/video editing systems for animated title sequences as well as promotional materials.
This course is done in “real time” (alongside the clients we will be working with during the semester.)
The goal is that each of you will begin to develop a true working relationship with outside clients in the news broadcasting and theatrical film industry by creating designs and delivering competitive original designs, storyboards, concept sketches and animations to several national and international clients. These clients could possibly be your connection for employment once you graduate from GSU.
Possible Clients this semester could include: TeenNick (Nickelodeon/Viacom/MTV Networks), Oxygen Network (NBC/Universal) and the 2011 Student Key Art Competition (The Hollywood Reporter), HGTV Network. There will be conference calls and video presentations made to these clients, as we work alongside them on their deadlines and budgetary issues for production.
Contacts for Clients: Jeff Bacon, Coordinator, The 2010 Student Key Art Competition, Los Angeles, CA
David Chustz, Creative Director/Marketing/Adversiting, Teen Nick, NYC, Gerry Logue, Sr. VP Creative
Oxygen Network, NYC, Chris Moore, Art Director, HGTV Network, Brenda Galina, Executive Director,
MODA (Musuem of Design Atlanta.)
Critiques:
All students must learn to discuss their work during critiques, as they would have to do in a business/client working relationship. Students will also be required to submit a creative brief along with all the work due at class critiques. Students should learn the art of discussion about their creative work in a classroom environment.
All work at critiques must be printouts unless otherwise advised by the Instructor.
Craftsmanship is crucial to the success of the entire project. Pay attention to the details.Final presentations should be mounted printouts (12” x 18” on white or black board unless otherwise noted by Instructor.)
Deadlines:
Okay. Let’s go through this again.
Each assignment will have sufficient time allotted in order to compete the necessary work prior to critiques. A completion date (deadline) will be announced at the beginning of each assignment and documented on the syllabus. Deadlines are usually accompanied by an in-class critique. All finished work is due at the announced deadline regardless of whether or not the student is present or not at the critique. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project. One of the most important aspects of becoming a professional graphic designer is managing time in order to complete each assignment. Learn how to manage your time now and the future will be much less stressful and more creative. “Late” means that once the critique has begun by the majority of the class you will be considered to be “late.” Everyone is given ample time to arrive to class on time.
Meeting a deadline is crucial to the understanding of personal time management and professional standards in the industry. Time management works in tandem with creativity. True understanding of time management increases you productivity, thus eliminating stress at critiques. Build in prep time for printing and any possible snafus that may occur with each project. Think ahead and be prepared. This includes drive time to class, production problems, sickness, weather conditions, and other emergencies that may arise unexpectedly.
* If a student foresees a problem with a due date/deadline it is the student’s responsibility to contact the Instructor prior to the critique. Communication with the Instructor is important if any problem arises regarding any course situation. Communications is key. If you are having any type of problem involving this course please feel free to meet with me at any point and together perhaps we can solve it together.
Grading:
Students are required to complete all the coursework as prescribed by the Instructor’s deadlines.
See Deadlines for additional grading procedures. If there are changes in this grading chart the Instructor will notify the students and repost the grading percentages.
1. The MODA Video Projects 20%
2. The Kinetic Typography Project 15%
3. The Film Title Project 15%
4. The Hollywood Report Key Art Competition 15%
5. The Television Client Project 15%
6. Blogsites/Website/Creative Briefs 10%
7. Class Participation/Critiques/Tutorials Lynda.com 10%
Assignments:
Students are subjected to many types of different Instructors and their various methods of teaching during their undergraduate years. Therefore it is necessary for students to remain open to the classroom experience as well as to the critiques from their peers. It is the intent and preparation by these Instructors that students gain the basic intermediate education during the semester in order to prepare themselves for future classes or for application to the BFA graphic design program and beyond. Your class will move at its own pace and assignments can and will vary from the other instructors/classes being taught. One Instructors opinion can (and probably will) vary from other Instructors. Be open for those opinions and then form your own conclusion.
Absences:
Every student is expected to arrive at the time listed on GoSolar and leave at the end of each class period. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project.
Absences and habitual tardiness (arriving late and leaving early) is usually evidence that the student is not taking the course seriously or not focused on completing the projects set forth in this course syllabi.
Students are allowed 3 absences (this includes unexcused/excused) per Semester. The Instructor will issue a warning after the 3rd absence (email and verbal) to the student. Any absence after this formal notification by the Instructor may result in initiating a withdrawal of the student from the class or your final average at the end of the semester will be dropped one letter grade for each additional absence/excessive tardiness. Every student is expected to arrive on time and leave at the end of each class period. Arriving late and leaving early may be considered absences. It depends on when the Instructor takes roll and if the student is late or leaves early when the roll is taken then the student will be considered absent by the Instructor. The Instructor has the right to take role at the beginning and end of each class if they deem necessary. I take student absences very seriously and most times it is a non-negotiable entity of this class.Habits student’s form early on inside a classroom usually follow you into the professional world. Learn to make god choices and habits now.
Plagiarism:
Plagiarism continues to be a huge problem in most areas of graphic design. Since the invention of the Internet people have been downloading, swiping, and sampling other people’s artwork and words and claiming them for their own. This is type of behavior is not permitted in the classroom as well in the professional world. There are exceptions that might allow others to use someone else’s work but usually that is when the work becomes footnoted or given proper credit in the format it is being used.
GSU has a very tough policy on plagiarism that every student should be aware of in the University catalogue. This includes expulsion from not only the particular class but possibly from the University as well. (http://www2.gsu.edu/~wwwdos/codeofconduct_conpol.html)
The easiest route around plagiarism is to always create your own work. It is ultimately your own artistic voice that wants to succeed. Take your own photos, write your own words/copy, and illustrate your own imagery. Everyone can certainly be inspired by others work but let that translate only into inspiration to motivation of your own work.
Every student in my class is expected to create their own imagery for all their projects. All work that has not been created, conceived or produced by the student and used in this course will be considered plagiarism. The only exception to this rule is if the chosen client gives you written or verbal permission for you to use some of their existing work and to incorporate that into your own work for the semester.
No one can ever accuse another student of plagiarism if they work off their own creativity. Please do not purchase stock photography or illustrations from other reputable companies. However,you will be allowed to download, purchase and use any fonts for any project during the semester.
Inspiration: Type in Motion: Innovations in Digital Design , Matt Woolman, Jeffery Bellantonm, Rizzoli, 2001
Pause: 50 Minutes of Motion Graphics, Peter Hall, 2001
Creating Motion Graphics with AfterEffects, Vol. 1, The Essentials, 5.5., Trish Meyer, 2002
Creating Motion Graphics with AfterEffects, Vol.2, Advanced Techniques, Trish Meyer, 2003
Motion Graphics: How did they do that? David Green, 2003
Motion Graphics: Film and TV, Kathleen Ziegler
Mastering Motion Graphics and Animation, Mike Gordo
Creating Motion Graphics with AfterEffects (CDRom), Trish Meyer
On Screen in Time: Transitions in Motion Design for Film, TV & New Media, Melanie Goux , James Houff,
Flash MX, Motion Graphics, Seol Euna
Final Cut Pro 4, Apple Pro Training Series, Weynand
Final Cut Pro 4 for Mac OS X (Visual Quick Pro Guide), Lisa Brenneis
The Fifty-First Annual of Advertising, Editorial and Television Art and Design, Art Director's Club
The Visual Story: Seeing the Structure of Film, TV and New Media , Bruce Block, 2001
Flash MX Design for TV and Video , Janet Galore and Todd Kelsey
Motion Graphic Design and Fine Art Animation : Principles and Practice, Jon Krasner
, Motion Graphics: Graphic Design for Broadcast and Film , Steve Curran
Extended Course Overview:
This junior and graduate level course should serve to introduce the competitive world of graphic design for the film and television
industry to students by working alongside real professionals in this prestigious industry. In the past this class has had the honor to
work with such clients as Lifetime Television Networks, Inc., The Disney Channel, CNN, E! Entertainment Television, Style Network, CNN Headline News, CNN, The Georgia Aquarium, Twentieth Century Fox Films, Inc., New Line Cinema, The N Network and The House of Gianni Versace (Milan, Italy.)
My vision for this class has always been to allow students to literally "rub elbows" with the true professionals in the film and television industry thereby giving students a chance to see if this might be the type of design work they would like to pursue upon graduation. The class will provide students a unique opportunity to work against the same tight deadlines that clients usually work under while for print as well as animations (editing, audio, storyboarding.) There will be visiting guests throughout the semester to insure each of you are getting the best information out there today regarding the film and television industry. Lots of jobs out there!
Check out www.promaxbda.org
*The takeaway for each student designer participating is that the students can use these professional clients as a reference in their resumes under "professional development." It’s a wonderful trade off between the student designers and the professionals. It’s been a wonderful relationship between the class, the students, the instructors and the clients as well.
Possible Professional Clients for Spring 2011:
Client #1:
TeenNick, New York, NY
www.teennick.com
David Chustz is Creative Director for what was originally called “The N Network” and has just recently been renamed “TeenNick.” It is one of newest television entertainment network from the Viacom family. Viacom owns MTV, VH1, Nickelodeon, Nogin and other influential broadcast design networks and entertainment businesses. It would be a real pleasure to work again this year with David Chustz. My classes have worked with David before when he was Art Director at Lifetime Television and most recently the last 3 years when the juniors worked on concept ideas for several new summer series on The N Network called "The Best Years,” (2007) and “Queen Bees.” (2008) and “The Assistants” (2009.)
All work that is created and viewed for this project with TeenNick is strictly confidential. Each student must sign a waiver of confidentiality in order to work on any project with this network. All work created by students becomes property of TeenNick for its future use.
Client #2:
The Oxygen Network, New York, NY
www.oxygen.com
Gerry Logue is Sr. VP of On-Air Creative and Web Design.
Gerry has worked for CNN, GEM (Grey Entertainment and Media), NBC, Lifetime Television Networks, and now is at the creative helm of the newly acquired Oxygen Network (started by Oprah Winfrey and recently bought by NBC and Universal and as big corporate businesses do, was purchase on December 9, 2009 by General Electric Corporation.) Gerry is also a Board member of the BDA?Promax Organization which is an international Broadcast Design, Marketing and Advertising organization. In the past this class has done many projects with Gerry while he was at Lifetime Television. Those projects included the theatrical releases of “We Were The Mulvaneys,” and “students created poster and print designs for network releases.
All work that is created and viewed for this project with The Oxygen Network is strictly confidential. Each student must sign a waiver of confidentiality in order to work on any project with this network. All work created by students becomes property of Oxygen for its future use.
Client #3:
HGTV Network
Scripps Networks, Knoxville, Tennessee
www.hgtv.com
Chris Moore, Art Director
Chris is an esteemed alumni of GSU’s Graphic Design program, graduating in 1991. He later was hired at CNN where he worked in a multiple areas of design and then was hired away from CNN to work at HGTV when it started in 1994. HGTV is affiliated with The Food Network, The Travel Network, and Fine Living Network. It would be a real pleasure to work with Chris on an HGTV project of his choice. This has not been finalized.
Client #4
MODA, Museum of Design Atanta
www.museumofdesign.org
When MODA moves to 1315 Peachtree Street in February of 2011, you will be a visual part of their new
location across from the High Museum of Art. Brenda Galina has asked for you to create some unique and
Promotional videos to be shown in the museum as part of their grand opening/inaugural exhibition
Client #5:
The 2011 Key Art Awards Student Competition sponsored by The Hollywood Reporter.
This year will be the 10th Annual Student Competition and information will be provided when it arrives.
This semester the class will be working on a very competitive international graphic design competition, The Key Art
Awards Student Competition, sponsored by its companion publication, The Hollywood Reporter's 40th Annual Key Art Awards.
The Key Art Student competition celebrates and salutes the BEST student work entered into this competition for prize scholarship money totaling $26.000. Students will learn the basics in conceptualizing and creating theatrical film work for Posters (One-sheets) and for film trailers (movie preview). The Hollywood Reporter Key Art awards is the ONLY international competition honoring individuals responsible for the creation and design of motion picture marketing materials, including one-sheets, trailers, television spots as well as related advertisements. Now in it's 39th year, the Key Art Awards is pleased to honor a student version of this competition. Very prestigious competition and one we need to take quiet seriously. In the past 3 years our class has been very successful in this student competition that culminates with a huge celebration at FIDM’s campus in Los Angeles.
Everyone’s work created in this competition will be prominently displayed at this event in Los Angeles. All are invited to attend the opening night at FIDM. All work that is created and viewed for this project with the Key Arts Award Competition is strictly confidential. Each student must sign a waiver of confidentiality in order to work on any project with this network. All work created by students becomes property of Key Arts Award Competition for its future use.
Some additional background:
In 2009 the competition took a drastic change when the films for students to work on was narrowed down to only 1 film and not the 3 that have been the usual. The film choice for 2009 was “Iron Man.” Students submitted trailers and film poster designs and unfortunately no one was a semifinalist or winner. However…
The class did have a FINALIST/WINNER in 2008. Huong Ha designed a very unique and clever One Sheet poster design for the film “300” and she came in 3rd place from all those international entries. She won $1000 cash prize that was split between herself and the Graphic Design department at GSU. Huong also went on to win an internship at The N Network in the summer of 2008. Erika Capps also secured a summer internship at Nickelodeon in NYC.
The 3 semi-finalist from 2008 as well:
1-Huong Ha for “300” One Sheet Design, FINALIST & 3rd Place WINNER
2-Clarissa Brandao for “300” One Sheet Design
3-Azzizi Richardson for “Dreamgirls” Film Trailer
The 3 previously theatrically released films for 2007 that students worked on were “300,” “Knocked Up” and “Dreamgirls.”
Entries submitted will be reviewed and judged by representatives from many of the major motion picture studios and the creative agencies that the studios contract to develop these marketing materials. All Judges' decisions are final. To be discussed further. In 2007 the GrD4400/6400 GSU Film & TV Class had 4 semi-finalists to come from this class.
Our class had more than any of the 60 Schools who entered the national competition.
Although the class did not have any finalist (winners) we are proud of the nominations and recognition by our students.
Here were the 4 Semi-finalist from 2007:
1-Andrew Jone for "Pirates of the Caribbean: Dead Man's Chest" One Sheet Design
2-Lindsay Chenault for "Walk the Line" One Sheet Design
3-Shanna Gildersleeve for " Walk the Line" Trailer (individual editor)
4. Thuycam Nguyen for "Pirates of the Caribbean: Dead Man's Chest" Trailer (lead designer of the 3-Member team.
The students worked on film trailers and One Sheet Poster designs for these previously released films in 2007: “Pirates of The Caribbean: Dead Man’s Chest,” “Walk the Line,” and “Brokeback Mountain.”
Movies for 2011 will be disclosed as soon as it is released to the public. There will only be one entry per student whether it be a film trailer or film one sheet poster design. That choice will be yours alone to make.
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Kinetic Typography Project:
Designers must create a typographic animation using the audio from another resource and following that audio with interesting type (typefaces) in motion. You can create literal images only with type and no illustrations, photographs, video or video still can be used in this project. Type only. The entire length of this animated project should be no shorter than 1 minute in length. Audio can come from sources the designer chooses and the subject matter is also up to the designer.
The key to a successful typographical animation is to allow the choice of your audio to be dramatic, comedic, startling,
smart and clever. That choice in the beginning sets up the entire success of the project when it comes to also visually following that
audio. Allow the typographical imagery to change scale and even color or typefaces that might further examine the content of the
audio. Think about changing the perspective of the typeface as it moves across the screen. Let the typeface move slowly or fast or fly in from behind the viewer or appear suddenly on the screen.
Storyboard: You might wish to create a storyboard first to organize your thoughts prior to beginning the project.
The software that is most commonly used in this project is AfterEffects and Final Cut Pro. Everyone will have ample time to learn the software that will be needed for this project. There will be demonstrations in class by others who are competent in this type of moving typographical project.
There are also tutorials on Lynda.com as well as classes at The Digital Aquarium at GSU to name a few resources.
DISCLAIMER:
Please be aware that these animations will be shown in class and at other venues and should not be offensive to intended viewers.These will probably end up in your portfolio or on-line blogs and you do not want to create controversy even before you graduate or get hired. Don’t always go for shock value. Stay focused on where you want to end up at the end of this undergraduate work.
Your work not only represents professional self but also the University and the School of Art and Design (and the Instructor.)
Film Title Sequence Project
Think Hitchcock or David Lynch or Tim Burton when it comes to starting this project.
Think back to some of your most favorite and interesting visual treatments for a film.
The film you choose can be from an independent film company or a major film corporation. Only you will make that choice.
You must include 10-12 title credits (Director, Actors, Director of Photography, etc.) The entire length of the film title sequence can be from :30 to :60 seconds. You must also include at least 10 seconds (minimal) of original footage from the original film…this original footage can be interwoven throughout your sequence or can possibly be used at the end of your sequence as the sequence moves into the original movie itself.
You can create your own music or use the soundtrack from that movie or any other movie that you feel best
represents your concept. You can also sweeten your audio with sound effects or visual design elements (lens flare, type explosions, etc.) You can video original footage or create collages ala old school and then create images frame by frame.
Any technique, any software or hardware you want to use is up to you. (Possibly Studio3D Max?)
Again, sometimes when you have too many options the focus or message of the film trailer can get lost.
Stay simple in concept, but big in production.
The MODA Promotional Project:
When MODA moves to 1315 Peachtree Street in February of 2011, you will be a visual part of their new location across from the High Museum of Art. Brenda Galina has asked for you to create some unique and Promotional videos to be shown in the museum as part of their grand opening/inaugural exhibition. TBD
The 10th Annual Hollywood Reporter Student Key Art Competition:
This year will be the 10th Annual Student Competition and information will be provided when it arrives. This semester the class will be working on a very competitive international graphic design competition, The Key Art
Awards Student Competition, sponsored by its companion publication, The Hollywood Reporter's 40th Annual Key Art Awards.
The Key Art Student competition celebrates and salutes the BEST student work entered into this competition for prize scholarship money totaling $26.000. Students will learn the basics in conceptualizing and creating theatrical film work for Posters (One-sheets) and for film trailers (movie preview). The Hollywood Reporter Key Art awards is the ONLY international competition honoring individuals responsible for the creation and design of motion picture marketing materials, including one-sheets, trailers, television spots as well as related advertisements. Now in it's 40th year, the Key Art Awards is pleased to honor a student version of this competition. Very prestigious competition and one we need to take quiet seriously. In the past 3 years our class has been very successful in this student competition that culminates with a huge celebration at FIDM’s campus in Los Angeles.
Everyone’s work created in this competition will be prominently displayed at this event in Los Angeles. All are invited to attend the opening night at FIDM. All work that is created and viewed for this project with the Key Arts Award Competition is strictly confidential. Each student must sign a waiver of confidentiality in order to work on any project with this network. All work created by students becomes property of Key Arts Award Competition for its future use.
Calendar for the Semester is below. Click for larger version:
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